Ulta Black Friday sale 2023: Get the best deals on Tarte, Urban Decay more

For beauty lovers, this just might be one of the ultimate (or should we say Ulta-mate?) sales of the season.

Ulta Beauty’s Black Friday sale has officially kicked off, bringing over 275 discounts on products beloved by the likes of Hailey Bieber, Jennifer Lopez and Meghan Markle.

Among the highest price cuts? 50% off top products from buzzy beauty brands like Urban Decay, Tarte, Smashbox and more.

Read on for a breakdown of more top bargains below, from the mascara J.Lo counts as the most important part of her beauty routine to the must-have makeup brushes stars like Eva Longoria use.

(Plus, for even more star-inspired shopping, keep the savings coming with our guides to the best early deals at Nordstrom, Amazon and more retailers.)


Ulta Beauty

While Oprah’s praised plenty of products over the years, the original version of this moisturizer nabbed a coveted spot on her 2010 “Ultimate Favorite Things List,” where she wrote that she’d already been using it for a decade.

“It’s hands down the best moisturizer I’ve ever used,” she raved of the cream, now made with hydrating hyaluronic acid and resurfacing glycolic acid.



Lancome Hypnose Mascara
Ulta Beauty

From London to Paris, this volumizing formula’s a hit. Kate Middleton’s long been rumored to use it, while “Emily in Paris” makeup artist  Aurélie Payen told us in 2023 that she “really loves” the formula and used it on Lily Collins while filming the Netflix show.



A SolaWave wand
Ulta Beauty

What do Syndey Sweeney, Nicole Kidman and Reese Witherspoon have in common (besides their leading lady status, that is)? All three have used SolaWave’s red light therapy wand.



It Cosmetics Macara
Ulta Beauty

Another celebrity-loved mascara up for grabs for just $12? This ItCosmetics version, which Jennifer Lopez dubbed the “most important” part of her routine in a Vogue “Beauty Secrets” video.



A Naked3 Urban Decay Palatte
Ulta Beauty

Another royally good buy? How about 50% off Urban Decay palettes like this one and the Naked 2 Basics Eyeshadow Palette ($33 $17).

A source once told Us Weekly that Kate Middleton used the original version of this neutral palette, which she’s even rumored to have recommended to Michele Obama.



A BeautyBlender
Ulta Beauty

From Hollywood glam teams to stars like Meghan Markle and Kyle Richards, the Beauty Blender sponge is practically ubiquitous. While deals last, score this gift-ready kit for 50% off. (Plus, for more gift-ready sets, check out our guide to the best of the season).



A brow pencil
Ulta Beauty

Celebrity bro prow Anastasia Soare’s helped perfect the arches of Oprah, Jennifer Lopez and more. Shop products from her namesake line at a steep discount right now.



A NuFace toning set
Ulta Beauty

Kate Hudson reportedly praised NuFace’s toning devices in an interview with Mindbodygreen, raving, “When I do the NuFace every day, I feel a huge difference in my skin. I was not expecting that… it’s actually shocking.”



A makeup brush
Ulta Beauty

Refreshing your beauty bag this Black Friday? Don’t forget new brushes. Eva Longoria recently used It Cosmetics’ brushes while demonstrating her “Hottest Mom” makeup routine for Vogue.

While her exact double-ended brush isn’t included currently, consider picks like this foundation brush at over 50% off.



A Foreo Luna cleansing device
Ulta Beauty

Miley Cyrus, Chrissy Teigein and Venus Williams have all praised previous versions of Fore’s cleansing device.

“I must exfoliate, it gives your skin life!” the latter tennis pro once told W Magazine.



Tarte Amazonian Clay Foundation
Ulta Beauty

While the celeb-loved Shape Tape Concealer ($31) isn’t included in the deals this time around, score major savings on other Tarte products like this foundation, a soft matte formula designed to provide full coverage for up to 16 hours.



White OPI nail polish
Ulta Beauty

Save on a huge selection of OPI shades, including the white Funny Bunny hue Hailey Bieber’s used for her famed “glazed donut” manicure.