Jenny Bird knows how to make things merry and bright.
The jewelry designer’s pieces have helped plenty of stars sparkle — including Selena Gomez, Kylie Jenner and Margot Robbie — but you don’t need the net worth of an A-lister to afford them.
“If a celebrity wants to keep [a piece], which happens 99% of the time … it’s not like a $10,000 diamond necklace that we definitely need back,” Bird tells Page Six Style of her brand’s bling.
Among famous folks’ favorites? The Nouveaux Puff Earrings ($130), a sculptural yet light-as-a-feather style that’s sold out at least three times (and found fans in Gomez, Shay Mitchell and Olivia Culpo along the way).
“We want that sort of lightness around us,” Bird says of why the dazzling drops caught on.
“It goes across all design disciplines … we just subconsciously are attracted to it because we’re looking for it in our surrounding lifestyle.”
Hailey Bieber, who Bird says discovered her designs via her stylist, has been wearing the Chunky Doune Hoops ($120) on repeat.
“[Stars] want to wear them repeatedly, day after day,” says the designer, whose team corresponds with celebrity stylists “on a daily basis.”
To give your loved ones the same star treatment this holiday season, read on for Bird’s breakdown of her brand’s most gift-worthy gems.
“It’s two-tone, so you’re not like, ‘Should I get gold or silver?’ and freaking out. [It’s sold out] very fast.”
“You don’t have to worry about ear sensitivity when you give bracelets. The Sofia is so unique. It’s basically a surefire gift, because it’s really soft and it’s wraps around like a caterpillar. It has a vintage appeal, really feminine.”
“Anchor [your present] in personalization; there’s nothing more thoughtful than that. [These] are all made with recycled 14-karat gold.”
“Your recipient can stack that in with what they’re already wearing. [It] comes gift-ready in beautiful all-sustainable packaging.”
“I think the best gifts are personal.”