Shop Taylor Swift-inspired game-day outfits for the 2024 Super Bowl

Baby, let the games begin.

In the wake of the Kansas City Chiefs’ playoff win, this year’s big game is shaping up to be Super Bowl (Taylor’s Version).

The pop phenom’s shown up to support boyfriend Travis Kelce at 12 of his games so far this season, even sharing a smooch on the field following the team’s latest win against the Baltimore Ravens on Sunday.

So if you’re in your football era this year — and cheering for the Chiefs — why not take fashion inspiration straight from the superstar?

After all, she always stays on top of her game when it comes to red-and-gold spectator style, having supported her “guy on the Chiefs” with sartorial selections throughout the season.

Below, browse 19 options that guarantee the only reason they’ll be talking over the football game for to compliment your outfit.


Swift tried on Kelce’s AFC Championship hat after Sunday’s game. aricjones/Instagram

A black T-shirt with a photo of Travis Kelce on it

“I’ll be 87, you’ll be 89.” To cheer on Kelce in style next weekend, consider picking up this black-and-white graphic tee.



A red and yellow friendship bracelet
Little Words Project

Given Swift and Kelce’s romance started with a friendship bracelet, what better way to celebrate the big game than with beaded bling in Chiefs colors? Swift owns several Little Words Project designs herself, as Lance Bass gifted her a stack at the 2023 VMAs.

“We are a brand all about spreading kindness and self-love through the words on our wrists and Lance did just that on the world’s stage,” CEO and founder Adriana Carrig previously told Page Six Style.



A Chiefs AFC Championships Hat
Fanatics

Swift swiped Kelce’s Conference Championships hat after Sunday’s game, sporting it for a series of snaps.



New Balance 550 sneakers in red and black
Net-a-Porter

While Taylor Swift’s worn both high heels and sneakers for Chiefs games throughout the season, she stayed comfy in this pair of New Balance kicks for her very first game in September 2023.



A Travis Kelce Chiefs jersey
Fanatics

You can’t get more classic than a jersey. Stock up on styles slated to arrive before the game, including this shrunken take on Kelce’s uniform.



mac ruby woo
Ulta Beauty

No Swift-inspired game-day look would be complete without a swipe of red lipstick. While she’s remained tight-lipped about which hue created her smudge-proof looks this season, she previously sang the praises of this star-approved shade.

“It’s a staple. I was the last person to discover it,” Swift told People in 2015 of the bold hue, also linked to Rihanna, Gwen Stefani and more.



A red Apparis puffer
Apparis

Are you red-y for it? Brittany Mahomes and Taylor Swift both regularly cheer on the team in bright red outerwear. Score a similar style with this puffer from celeb favorite Apparis.



A model in a red and white moto jacket
Revolve

Add some edge to your game-day look with a sleek moto jacket in Chiefs-approved red and cream.



A red rib hat
Guest in Residence

While the Guest in Residence sweater Taylor Swift sported for Sunday’s playoff game sadly sold out swiftly, Gigi Hadid’s cashmere brand still has this soft hat stocked in the same cherry hue.



A model in a crewneck that says "Karma is the Guy on the Chiefs"
Etsy

Whether you’re watching from home or feeling the breeze in your hair on Super Bowl weekend at the stadium itself, pay homage to Swift’s sweet “Karma” lyric change with this cute crewneck.



A red Aupen bag
Aupen

Both the “Midnights” hitmaker and her bestie Selena Gomez carry Aupen’s (relatively) budget-friendly bags on repeat. So why not top off your game-day look with the Swift-approved Nirvana style in red?



A red friendship bracelet
Kendra Scott

While Swift owns Kendra Scott’s bestselling Elisa Necklace ($65), the brand’s also brought its signature geometric gesmstones to friendship bracelets.



A model in a red and white T-Shirt
Free People

If you’re solely watching the Super Bowl in hopes of a Swift sighting, why not invest in something you can get use out of long after the big game? Swift-loved label Free People sells plenty of sporty styles, including this slouchy style and the striped We The Free Clean Prep Polo ($128).



A red and gold ring
Mejuri

While Swift’s game-day style has included bling from the likes of Cartier and Foundrae, she doesn’t just get “Bejeweled” in four-figure pieces. This ring from Mejuri — also a favorite of stars like Selena Gomez and Meghan Markle — makes regular appearances on her hand.



A model in Sheertex tights with a diamond pattern
Sheertex

While cheering on her tight-end boyfriend, Swift regularly reaches for Sheertex tights. She sported this diamond-patterned pair for Sunday’s playoff game, weeks after wearing the brand’s classic Rip Resistant Tights ($59 $35) to a game in December.

The best part? Each style is made from one of the world’s toughest polymers, so strong they’re typically used in bulletproof vests and climbing equipment. (When Page Six Style editor Elana Fishman tested them out, she found they lived up to their rip-resistant promise.)



A black KC Chiefs hoodie
Junk Food Clothing

Channel “Reputation” on game day with this cozy hoodie.



A Chiefs hoodie
Abercrombie & Fitch

Abercrombie & Fitch sells several Chiefs-branded designs, including this retro-inspired pullover.



Follow Page Six’s coverage of Super Bowl LVIII



A model in a half-and-half yellow and red sweater dress
Staud

Cheer on the Chiefs in style with a Staud sweater dress featuring the brand’s signature color-blocking (in red and gold, of course).



Mazin Jewels Pavé Snake Ring
Mazin Jewels

If all you’re really rooting for is the release of “Reputation (Taylor’s Version),” pick up this Swift-worn sparkler from Mazin Jewels.