Win the Super Bowl and drive off in a Hyundai?
While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per the Telegraph), Kanye West went in a decidedly different direction for his own commercial, filming it from his cell phone in the backseat of a car.
“Hey y’all, this is Ye and this is my commercial,” he started off the dark, grainy video, flashing his $850,000 custom titanium dentures.
The “Gold Digger” rapper, 46 — who sounds like he’s struggling to speak with his new tooth bling — admitted that because he “spent all the money on the commercial spot” his brand “actually didn’t spend any money on the actual commercial.”
With Super Bowl 2024 commercials running $7 million for a 30-second spot, per the Hollywood Reporter, it seems like Ye didn’t have any cash left for a glossy ad — although the outlet noted that Yeezy’s spot didn’t seem to run in all markets, suggesting he spent less for the commercial.
No matter the cost, he made sure to get his message across.
“But the idea is I want you to go to Yeezy.com,” he continued, spelling out the site’s name and adding, “Imma write it at the bottom of the screen.”
West finished off the bizarre spot by saying, “and I got some shoes, and ummmm… that’s it.”
The controversial singer was referring to his sock-like, foldup Yeezy Pods shoes ($20), with everything on his website now priced at the bargain cost — including the “Wet” tank ($20) his wife, Bianca Censori, sported in recent paparazzi pics and shirts promoting his latest album, “Vultures.”
While his ad was no-budget, West definitely didn’t skimp on his attire for the big game on Sunday, wearing a vintage 1996 Alexander McQueen crucifix mask to attend the Super Bowl with Censori.
February 11 marked the 14th anniversary of the legendary designer’s death, making the mask — which he wore with a black leather jacket, gloves and coordinating pants — a notable choice.
As for his commercial, Twitter users were divided over whether the rapper was spinning his wheels or if his bargain ad was actually “genius.”
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Kanye West spent millions of dollars on a #SuperBowlAd that he recorded with his phone to tell people to buy his shoes… He could’ve just posted that on social media for free.99″ one fan wrote on the social media platform.
“Kanye West spent $7,000,000 on a 30 second Super Bowl AD,” another account posted. “He spent $0 on the production of the commercial. Genius or waste of money 🤣🤣?”
One fan thought the ad fell into the former category, writing, “Greatest Super Bowl commercial there is – Yeezy.”
One thing that remains certain is Ye will always get people talking.