Travis Kelce might not have put a ring on it yet, but his mom did.
At Sunday’s Chiefs vs. Ravens playoff game, Taylor Swift cheered on boyfriend Travis Kelce wearing a bevy of sweetly symbolic baubles — including an EB & Co. ring ($14) featuring a miniature model of the tight end’s jersey.
And the Kansas City business’ owner, Emily Bordner, says it all started with a shipment to the NFL pro’s mother, Donna Kelce.
“We gifted Donna some [styles]. We know that she loved our earrings,” Bordner told KMBC.
“We wanted to gift her even more Kelce-themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did.”
Ever since Swift hit the suite rocking her meaningful ring, Bordner’s sales have soared.
“It immediately went on fire. Everything is insane. The site apparently slowed down because there were so many people on it. We sold out of things immediately,” Bordner said.
“It was just absolute chaos, but it was very exciting. So, this is definitely a once-in-a-lifetime thing.”
Swift’s exact ring is currently available for preorder, as is a version inspired by quarterback Patrick Mahomes’ jersey. For eager shoppers who just can’t wait, EB & Co. also offers the same jersey charms in earring form ($22) — and there’s even a set of huggies featuring Swift’s and Kelce’s faces ($22).
EB & Co. Kansas City Chiefs #87 Tight End Jersey Ring
After scoring a placement on one of the world’s most powerful women, Bordner’s now focused on shipping out a flood of incoming orders as quickly as possible.
“It’s just been a crazy whirlwind and we’re just trying to take of take advantage of everything we can and sell as much as we can and show appreciation as much as we can for Donna and Taylor and everybody,” she told KMBC.
The tiny red jersey ring wasn’t the only gifted sparkle Swift sported on game day; she also flashed a diamond tennis bracelet from Wove that spelled out “TNT” — for Taylor and Travis, of course — that the brand’s lead jeweler, Kendall Junck, later confirmed was a present from the football player to the pop star.