9 celeb-approved quiet luxury brands to shop for holiday gifts this year

Stars know a thing or two about leading a life of (quiet) luxury.

From Sofia Richie’s wedding to Gwyneth Paltrow’s equally internet-breaking ski trial, plenty of famous folks have been linked to the stealth wealth look — marked by forgoing obviously label-emblazoned designer duds in favor of timeless, tailored basics.

“Thank God what they call ‘quiet luxury’ is back — long may it be, as it never went away,” celebrity stylist Mary Fellowes — who’s worked with the likes of Olivia Coleman, Princess Eugenie and Princess Beatrice — previously told Page Six Style of the internet-loved buzzword, which she predicted would make a major splash this summer.

And while it may be defined by high price tags, quiet luxury is embodied by versatile, season-less style staples sure to last you far longer than your standard flash in-the-pan fashion trend.

So whether you’re looking to add an investment piece to your everyday rotation or treat a special someone to a gift they’ll get years of use out of, consider the nine celebrity labels that epitomize quiet luxury below.


Kendall Jenner, Selena Gomez and January Jones wearing Toteme Instagram/Getty Images

Wrapped up in the TikTok hype surrounding Toteme’s viral scarf jacket? There’s a lot more luxury where that came from. The Instagram-loved Swedish label “explores the appeal of a modern uniform,” per its website, and is famous for its high-quality, wear-with-anything neutrals.

Kendall Jenner, Selena Gomez, Karlie Kloss and Gigi Hadid have all made its pieces part of their own uniforms, whether they’re hitting the red carpet or stepping out in laid-back street style looks.


A brown half moon bag
Saks Fifth Avenue

Toteme Satin Gathered Dress



A white cotton dress
Saks Fifth Avenue

Toteme Sleeveless Cotton Midi Dress



Black crocodile loafers
Saks Fifth Avenue

Toteme Block Heel Pumps



Taylor Russel, Sofia Richie and Zoë Kravitz wearing The Row
Taylor Russel, Sofia Richie and Zoë Kravitz wearing The Row Instagram/Getty Images

Mary Kate and Ashley Olsen’s The Row was practically tailor-made for the quiet luxury takeover. Named for Saville Row, a London street known for its tailoring shops, the brand’s long been distinguished by its label-less clothing, a favorite of Kendall Jenner, Zoë Kravitz, Sofia Richie and countless other A-listers. 

“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley told i-D in 2021 of the famously low-key label. “It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?”


A brown half moon bag
Saks Fifth Avenue

The Row Half Moon Leather Shoulder Bag



A black The Row loafer
Saks Fifth Avenue

The Row Canal Leather Loafers



A model in a brown cashmere set
Saks Fifth Avenue

The Row Erminia Draped Cashmere Sweater



Lily Aldridge, Princess Eugenie and Rosie Huntington Whiteley wearing Max Mara
Lily Aldridge, Princess Eugenie and Rosie Huntington-Whiteley wearing Max Mara Getty Images

When it comes to stealth wealth standouts in the outerwear department, Italian fashion label Max Mara’s wrap and teddy coats are longtime favorites. Meghan Markle, Kate Middleton, Nicky Hilton and more all own the luxe jackets.


A camel-colored Max Mara coat
Saks Fifth Avenue

Max Mara Rialto Camel Hair Hooded Wrap Coat



A model in a white wrap coat
Saks Fifth Avenue

Max Mara Arona Wool Belted Coat



A fuzzy teddy coat
Saks Fifth Avenue

Max Mara Teddy Icon Coat



Sofia Richie, Jennifer Lawrence and Issa Rae wearing Khaite
Sofia Richie, Jennifer Lawrence and Issa Rae wearing Khaite Getty Images/Instagram

The buzz behind Khatie’s quiet luxury looks is anything but quiet. For proof, look no further than Katie Holmes’ $520 Khaite cashmere cardigan-and-bra set, which went viral back in 2019. The brand’s elevated wardrobe staples have remained a Hollywood hit in the time since, with Sofia Richie, Ashley Graham, Jennifer Lawrence, Issa Rae and more all embracing the label.


A brown sweater
Khaite

Khaite Emili Boxy Cashmere Sweater



A black geometric bag
Saks Fifth Avenue

Khaite Sara Suede Tote Bag



A model in a gray wool turtleneck
Saks Fifth Avenue

Khaite Clarice Wool-Blend Turtleneck Minidress



Olivia Palermo, Jennifer Lopez and Rachel McAdam
Olivia Palermo, Jennifer Lopez and Rachel McAdams wearing Brunello Cucinelli GC Images; WireImage

Jennifer Lopez might be known for her bling cups, but not all of her go-tos involve eye-catching sparkle. In fact, she just might be among the biggest famous fans of Brunello Cucinelli’s more minimalist cashmere sweaters, which she and husband Ben Affleck both own.


A suede down vest
Saks Fifth Avenue

Brunello Cucinelli Suede Down Vest



A striped cardigan
Saks Fifth Avenue

Brunello Cucinelli Alpaca and Cotton English Rib Cardigan



A turtleneck sweater
Saks Fifth Avenue

Brunello Cucinelli English Rib Turtleneck Sweater



Gigi Hadid, Sofia Richie and Miranda Kerr carrying Loro Piana purses
Gigi Hadid, Sofia Richie and Miranda Kerr carrying Loro Piana purses GettyImages/Instagram

No “ludicrously capacious” bags here. Loro Piana’s understated basics are a favorite of celebrities and “Succession” costume designers alike. (Jeremy Strong’s Kendall Roy even wore a custom jacket on the HBO hit — created upon the actor’s request, per GQ.)

Meanwhile, Loro Piana’s petite purses have been spotted on the arms of Gigi Hadid, Sofia Richie, Dakota Johnson, Lucy Hale and more.


A white leather bag with a brown strap.
Bergdorf Goodman

Loro Piana Bale Micro Cashmere Top-Handle Bag



A green crossbody bag
Neiman Marcus

Loro Piana Bale Micro Grain Leather Crossbody Bag



A canvas Loro Piana tote
Saks Fifth Avenue

Loro Piana Tasman Canvas Tote



Sofia Richie, Kendall Jenner and Hailey Bieber wearing Bottega Veneta
Sofia Richie, Kendall Jenner and Hailey Bieber wearing Bottega Veneta Getty Images; Instagram

Like many brands on this list, Bottega Veneta mastered the minimalist-yet-luxe look long before quiet luxury began trending on TikTok. Its accessories are particularly aligned with the aesthetic, including its iconic (and much-duped) Mini Jodie Leather Hobo Bag ($2,650) and Drop Earrings ($1,350).


A Bottega Venetta bag
Saks Fifth Avenue

Bottega Veneta Mini Jodie Leather Hobo Bag



Bottega Veneta Sardine bag
Bottega Veneta

Bottega Veneta Sardine Bag



Bottega Veneta leather loafers
Saks Fifth Avenue

Bottega Veneta Monsieur Leather Loafers



Emma Watson, Ariana Grande and Meghan Markle wearing Ralph Lauren
Emma Watson, Ariana Grande and Meghan Markle wearing Ralph Lauren Getty Images

When it comes to minimalist closet staples with a maximal amount of famous fans, Ralph Lauren tops the list. The brand’s chic knitwear and all-American design aesthetic have made it a longtime celebrity go-to.

For summer 2023, the label proved a particular favorite at sporting events, with Meghan Markle wearing a crisp white sweater vest to the Invictus Games while Ariana Grande and Emma Watson served up their own Ralph Lauren looks from the stands of Wimbledon and the US Open, respectively.


A black turtleneck sweater.
Ralph Lauren

Polo Ralph Lauren Cashmere Turtleneck



A white silk shirt
Ralph Lauren

Polo Ralph Lauren Classic Fit Silk Shirt



A pleated wool midi skirt
Ralph Lauren

Ralph Lauren Collection Harleigh Pleated Wool Skirt



Hailey Bieber, Diane Kruger and Kendall Jenner wearing Jil Sander
Hailey Bieber, Diane Kruger and Kendall Jenner wearing Jil Sander Getty Images

Having launched her first collection in 1973, Jil Sander began making her mark with tailored, luxe designs long before quiet luxury’s inception. And while her namesake fashion house — now helmed by co-creative directors Luke and Lucie Meier — is known to experiment with playful printed elements, too, its solid-colored styles remain a hit with Kendall Jenner, Hailey Bieber and more.


An off white wool dress
Saks Fifth Avenue

Jil Sander Wool Draped Sweater Maxi Dress



A black leather bag
Saks Fifth Avenue

Jil Sander Sphere Leather Shoulder Bag



A white crop top and pants
Saks Fifth Avenue

Jil Sander Open Back Crop Top